Innovating for emerging markets
Global economy is going through a rapid change with the rise of emerging economies. It is estimated that the emerging economies will account for more than half of the world’s GDP by 2025. Asia’s GDP will be larger than that of the US and Europe combined by 2025.
These trends are transforming conventional thinking about what it takes for any company to succeed on the global stage. For companies with global aspirations, emerging markets are becoming far more important than developed markets.The research is focused on developing models and frameworks that enables companies to develop innovative products and solutions for the emerging markets.
Indian model of Innovation
India is slowly emerging as a global innovation hub with large skills base and human talent. Smart Indian companies today have come up with new technologies and radical business models to penetrate the country’s mass markets. Indian companies have done this by transforming almost every element of the value chain, from products to supply-chain management, and creating novel business models. The research is aimed at identifying how Indian companies have been able to innovate with limited use of resources.
Other Research Areas
- Innovations by automotive parts companies in India and Germany
- Healthcare Innovations in India
- Emerging models of higher education in India
- Emergence of India as a Global R&D Hub
- Innovation in last mile delivery in India
- Achieving scale in social development
- Managing intellectual assets in startups and SMEs
